How to Better Optimize your CRM and find High Potential Auto Shoppers

Automotive marketers utilize Customer Relationship Management (CRM) databases to gain valuable consumer insights. Unfortunately, those insights rarely uncover the subset of shoppers with the financial capacity to purchase or lease a vehicle. Equifax solutions can help you optimize your CRM to identify high-potential consumers.

Find out:

  • How Equifax augments existing shopper records with consumer financial capacity measures
  • How auto marketers can leverage shopper profiles to enhance omni-channel marketing models
  • How to develop predictive models based on optimal shopper profiles
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Make Conversion Rates Soar - Dealer Marketing Magazine article
Make Conversion Rates Soar - Dealer Marketing Magazine article

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