Firm Drives Omni-Channel Marketing - Case Study

Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits. When a leading brokerage firm rolled out their new omni-channel marketing strategy, it proved to be an opportunity for the organization to leverage data to not only build awareness, but to drive new business.

You’ll learn:

  • How the firm applied metrics to better understand their segment data
  • How greater segmentation helped enhance budget efficiency
  • How addressable television campaigns complemented existing omni-channel marketing efforts
Previous Article
Understanding the Millennial Wallet
Understanding the Millennial Wallet

As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher...

Next Article
Gen X – High Assets and More
Gen X – High Assets and More

If you are looking for households that are likely to have over $200,000 in average estimated assets, may be...