Firm Drives Omni-Channel Marketing - Case Study

March 6, 2018

Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits. When a leading brokerage firm rolled out their new omni-channel marketing strategy, it proved to be an opportunity for the organization to leverage data to not only build awareness, but to drive new business.

You’ll learn:

  • How the firm applied metrics to better understand their segment data
  • How greater segmentation helped enhance budget efficiency
  • How addressable television campaigns complemented existing omni-channel marketing efforts
Previous Flipbook
Cost per Profitable Acquisition is the Metric to Measure
Cost per Profitable Acquisition is the Metric to Measure

Next PDF
WealthGauge for Financial Advisors
WealthGauge for Financial Advisors