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The Foundation of IXI Data
Finding Value in Low Potential Brokerage Customers
Digital Marketing Best Practices
Digital Capabilities Overview
Reaching the Right Audience Online with Wealth-Based Targeting
Financial Cohorts - Cluster Details
Social Networking Behaviors for Affluent Households
Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...
Omni-Channel Advertising: Channels for Financial Services
TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...
Deliver an Omni-Channel Experience with Financial Insights
Digital Targeting Segments from Equifax
Data & Analytics for Financial Services - 5 Questions
Digital Segments Targeting Millennials
Financial Cohorts brochure
Household Deposits: Which States Outshine the Rest?
Standout States for Deposits The average U.S. household allocates approximately 25% of their portfolio toward deposits, but households in some states sock away much more of their assets in the...
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Where are the Assets?
Where Are the Assets? Which states have the wealthiest households? Which states have seen the largest percent growth in assets in the past three years? The post Where are the Assets? appeared...
Data-driven Marketing for Financial Services
Baby Boomers: Rising Assets and Steady Portfolio Allocation
Baby Boomers: Rising Assets and Steady Portfolio Allocation With estimated assets over 24% higher than the average U.S. household, Baby Boomers tend to allocate their wealth slightly more toward...
Data-driven Marketing from Equifax