Social Networking Behaviors for Affluent Households

Many Affluent households (estimated assets greater than $1 million) enjoy sharing their opinions on social networks. These wealthy online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services. Plus, their social networking behaviors can lend some insight on how you can better engage with them.

How do Affluent households share their opinions? Which interactive social activities are favored by these households? Let’s take a look.

Did You Know? November 2017 Financial

Cell-Phone… 24-7
If mobile and SMS are a part of your omni-channel marketing strategy, then some of the best candidates might be the Financial Cohorts clusters that are most likely to completely agree with the below cell-phone related behaviors.

Most likely to carry my cell-phone everywhere I go:

  • E18 Youthful Promise: Credit-Dependent (Mass Affluent, Young) – 86.7%

My cellphone is an extension of my personality:

  • I32 Young Millionaires: Young Investors (Affluent, Young) – 23.5%

Text messaging is an important part of my daily life:

  • J36 High-Powered Careers: High Worth (Affluent, Working Years) – 56.8%

Source: Financial Cohorts® and data provided by Gfk MRI

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