The Foundation of IXI Data

January 2, 2018

The Unique IXI Data Foundation: Direct-Measured Assets
Through our exclusive network of more than 95 leading financial institutions, we directly measure about $16 trillion in anonymous U.S. consumer assets and investments, representing over 47 percent of all U.S. consumer invested assets.
We utilize our patented process to collect and classify anonymous consumer asset data and then combine it with additional proprietary measures of income, discretionary spending, and credit to provide a more complete picture of households’ financial and economic positions. Our
proprietary database is the engine that drives the most effective customer
targeting, segmentation and market tracking solutions available today.

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The State of Data 2017 - DMA-IAB-Winterberry Group
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