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Videos, Webinars & Podcasts - Data-driven Marketing

Videos on Data-driven Marketing from the Equifax YouTube channel

  • Equifax Ignite: Know More. Score More. Approve More.2:34

    Equifax Ignite: Know More. Score More. Approve More.

    Forget everything you thought you knew about big data and analytics. Equifax Ignite™ is a revolutionary portfolio of premier data and advanced analytics solutions designed to securely support the fu

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  • CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances1:24

    CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances

    Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus

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  • PODCAST: Best Practices in Customer Lifetime Value for Communications Marketers14:48

    PODCAST: Best Practices in Customer Lifetime Value for Communications Marketers

    Better leverage your in-house customer data by enhancing your Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This podcast discusses Customer Lifetime Value

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  • PODCAST: Reaching for Retail Nirvana: Better Leverage Data to Engage Valuable Shoppers8:30

    PODCAST: Reaching for Retail Nirvana: Better Leverage Data to Engage Valuable Shoppers

    Retailers can leverage actionable segmentation data and market more effectively to your customers. Hear Best Practices in this IXI Services podcast. IXI‘s recent webinar discussed ways that retailer

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  • PODCAST: Ingredients for Restaurant Success – Leverage Data to Engage Valued Guests15:15

    PODCAST: Ingredients for Restaurant Success – Leverage Data to Engage Valued Guests

    This podcast presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Real-world examples of Best Practices are hig

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  • Understand Your Web Visitors with AudienceIntel1:51

    Understand Your Web Visitors with AudienceIntel

    AudienceIntelTM is a web analytics tool that delivers insights about your own website, digital ads, email campaigns and mobile presence. Set up a Free Trial! Implement our 30-day Free Trial (https:/

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  • Reaching for Retail Nirvana: Better Leverage Data to Engage Your Most Valuable Shoppers59:02

    Reaching for Retail Nirvana: Better Leverage Data to Engage Your Most Valuable Shoppers

    IXI‘s recent webinar discussed ways that retailers can work towards improved customer engagement through a 360-degree view of their customers and prospects. Reaching this type of “retail nirvana” is n

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  • Marketing Best Practices in Customer Lifetime Value for Communications Marketers56:54

    Marketing Best Practices in Customer Lifetime Value for Communications Marketers

    Better leverage your in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This webinar presents ways Equifax can help c

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  • Leverage Data to Attract & Engage Valued Guests - Webinar1:00:10

    Leverage Data to Attract & Engage Valued Guests - Webinar

    This webinar presents ways for restaurants to leverage their in-house POS data for Customer Engagement marketing activities and enterprise-wide decisions. Equifax can help clients take advantage of th

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  • Time to Brush Up - Digital Marketing is Changing Fast!39:09

    Time to Brush Up - Digital Marketing is Changing Fast!

    Fresh consumer data sources and analytics are emerging that can skyrocket your results and ROI. Think you know digital advertising? Think again. The recent availability of fresh data sources around

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