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OLD Insights That Drive Marketing

The "Did You Know?" series from Equifax provides monthly insights on the likely financial and economic position of U.S. households and geographies

  • Baby Boomers: Higher Total Income, Less Spending

    Baby Boomers: Higher Total Income, Less Spending

    With average total income topping $100,000 per household, Baby Boomers are well positioned for the future.

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  • Baby Boomers: Higher Assets Can Fund Their Future

    Baby Boomers: Higher Assets Can Fund Their Future

    The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the nation’s credit balance, they control over 46% of U.S. total invested assets.

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  • The Gen X Surprise

    The Gen X Surprise

    Guess which generation has the highest estimated discretionary spending AND total income AND credit balance? It’s Generation X.

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  • Gen X – High Assets and More

    Gen X – High Assets and More

    If you are looking for households that are likely to have over $200,000 in average estimated assets, may be ready to spend now, or might need loans, then check out Generation X.

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  • Meet Henry

    Meet Henry

    If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case.

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  • Get Ready for Golf

    Get Ready for Golf

    Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a look.

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  • Millennial Cities:  Assets in Boston vs. Pittsburgh vs. Miami

    Millennial Cities: Assets in Boston vs. Pittsburgh vs. Miami

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. The Boston, Pittsburgh and Miami metro areas have each had huge influxes of...

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  • International Travel Habits – City Slickers vs. Consuming on Credit

    International Travel Habits – City Slickers vs. Consuming on Credit

    Both of these segments are comprised of millennials, but with their contrasting estimated income and spending patterns, their international travel choices and booking style vary widely.

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  • Reach High-asset Golf Fans

    Reach High-asset Golf Fans

    Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-asset households? Let’s take a look.

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  • Generational Wealth – Percentage of Households by Wealth Tier

    Generational Wealth – Percentage of Households by Wealth Tier

    Do older generations generally have wealthier households? Based on our measurement of average household assets, each progressive generation has a larger percentage of households in higher wealth...

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  • Cities with Huge Growth in Millennial Households

    Cities with Huge Growth in Millennial Households

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. The Boston, Pittsburgh and Miami metro areas have each had huge influxes of...

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  • Getting to Know Holiday Shopper Segments

    Getting to Know Holiday Shopper Segments

    With the holiday shopping season just around the corner, let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.

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  • Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region

    Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region

    When deciding on a credit card, many first consider the available perks. This month, we decided to look at the dominant credit card rewards preferences for each Financial Cohorts group.

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  • Top Interests – Millennials vs. Baby Boomers

    Top Interests – Millennials vs. Baby Boomers

    If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests.

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  • Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?

    Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?

    In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media...

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  • Communications Customer Segments: Where Do These Consumers Live?

    Communications Customer Segments: Where Do These Consumers Live?

    Ever wonder how U.S. geographies differ in terms of households’ telco habits? IXI Services’ audience segments reveal which geographies are top markets for certain consumer types.

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  • Standout States for Asset Growth

    Standout States for Asset Growth

    Which U.S. states have the wealthiest households? Also, which states are on the rise in terms of household wealth? Let’s find out.

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  • Where Do Henrys Live?

    Where Do Henrys Live?

    This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live.

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  • Which Financial Cohorts Clusters are Most Connected to Brands via Social Media?

    Which Financial Cohorts Clusters are Most Connected to Brands via Social Media?

    In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Financial Cohorts clusters are the most connected with brands via social media...

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  • Are Henrys Not Rich Yet Because They’re Shopaholics?

    Are Henrys Not Rich Yet Because They’re Shopaholics?

    In our continuing series on Henrys (High earners, not rich yet), we wanted to delve further into their spending habits.

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