If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests.
Source: Economic Cohorts® and data provided by Gfk MRI
Favorite Stores
Do your campaigns include customer incentives? If so, then consider a gift card from these preferred stores for Millennials and Baby Boomers:
- Millennials – Banana Republic, Finish Line, Foot Locker, H&M
- Baby Boomers – Pier 1 Imports, CVS, L.L. Bean, Land’s End
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