Wealth Tier Tidbits

June 18, 2014 IXI Services

As we release our latest white paper, Solving the Riddle of the Mass Affluent, we wanted to share a closer look at the composition of each wealth tier. For example, did you know that only 4% of U.S. households (HHs) hold 62% of the nation’s assets?

Wealth Tier Tidbits

Source: WealthComplete® and Income360®


Spotlight on the Mass Affluent

Estimated percent of Mass Affluent assets held by generation:

  • Millennials – 6%
  • Gen X – 24%
  • Baby Boomers – 44%
  • Silent Generation – 23%
  • GI Generation – 2%

Want to learn even more about the Mass Affluent? Click here to download the white paper and learn which U.S. market has the highest percentage of Mass Affluent Millennial households. Hint – it’s in California!


Want to learn more?

Contact your account representative or click here.

Previous Article
Wealth Tier Asset Trends
Wealth Tier Asset Trends

After looking at the distribution of wealth compared to households by wealth tier last month, we thought it...

Next Article
Restaurant Preferences by Income Tier
Restaurant Preferences by Income Tier

As we launch our latest digital targeting segments for restaurant types, we looked at the household distrib...