In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media platforms? Let’s find out.
Spotlight on Tough Start: Young Singles
Many of these downscale singles have not completed a college degree. They come close to overspending their very modest incomes, resulting in very high credit utilization. Though their limited budgets do not readily support it, they are fascinated by new technology, and they enjoy spending money on electronics like cell phones with a variety of features such as web access, mp3 player and games.
With busy lifestyles and a lack of budgeting savvy, they frequently choose saving time over cutting costs; for example, occasionally picking up fast food instead of cooking so they can eat on the run. As “Swayable Shopaholics,” they are influenced by what’s hot and what’s not, and prefer products that offer the latest in new technology.
During their free time, they enjoy socializing with friends around town, attending movies and playing sports, and they are always looking for a new adventure.
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