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Digital Marketing

Solutions to help marketers with customer engagement and omni-channel marketing efforts.

  • Baby Boomer Wallets are Booming

    Baby Boomer Wallets are Booming

    Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

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  • Data-driven Marketing for Financial Services

    Data-driven Marketing for Financial Services

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  • Data-driven Marketing for Communications & Digital Media

    Data-driven Marketing for Communications & Digital Media

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  • Baby Boomers: Rising Assets and Steady Portfolio Allocation

    Baby Boomers: Rising Assets and Steady Portfolio Allocation

    Baby Boomers: Rising Assets and Steady Portfolio Allocation With estimated assets over 24% higher than the average U.S. household, Baby Boomers tend to allocate their wealth slightly more toward...

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  • Leveraging Financial Cohorts Online to Power Deposit Growth

    Leveraging Financial Cohorts Online to Power Deposit Growth

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  • Time to Brush Up - Digital Marketing is Changing Fast!39:09

    Time to Brush Up - Digital Marketing is Changing Fast!

    Fresh consumer data sources and analytics are emerging that can skyrocket your results and ROI. Think you know digital advertising? Think again. The recent availability of fresh data sources around

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  • Understand Your Web Visitors with AudienceIntel1:51

    Understand Your Web Visitors with AudienceIntel

    AudienceIntelTM is a web analytics tool that delivers insights about your own website, digital ads, email campaigns and mobile presence. Set up a Free Trial! Implement our 30-day Free Trial (https:/

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  • Digital Marketing Best Practices

    Digital Marketing Best Practices

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  • Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager

    Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager

    Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions...

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

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  • Digital Capabilities Overview

    Digital Capabilities Overview

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  • Digital Targeting Segments - Poster

    Digital Targeting Segments - Poster

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  • Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...

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  • Digital Onboarding

    Digital Onboarding

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  • Best Practices in Segmentation

    Best Practices in Segmentation

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  • Baby Boomers – Where are They?

    Baby Boomers – Where are They?

    Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...

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  • Addressable TV Advertising

    Addressable TV Advertising

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  • Digital Targeting Segments

    Digital Targeting Segments

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  • Understanding the Millennial Wallet

    Understanding the Millennial Wallet

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...

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  • Cities with Huge Growth in Millennial Households

    Cities with Huge Growth in Millennial Households

    Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...

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