Addressable TV Advertising

Targeting ads on television has historically been an expensive endeavor with mixed results. Today, Addressable TV allows advertisers to more securely and accurately target their optimal audiences through cable and satellite. Equifax works with leading providers to help you reach millions of households. You’ll learn:

  • How Addressable TV can fit into your omni-channel marketing strategy
  • How to onboard your offline customers and prospects to execute successful Addressable TV campaigns
  • How to measure campaign effectiveness with closed-loop attribution
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The Foundation of IXI Data
The Foundation of IXI Data

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Closed-Loop Attribution
Closed-Loop Attribution

Digital Targeting Segments

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