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The Foundation of IXI Data
Addressable TV Advertising
Digital Marketing Best Practices
Digital Capabilities Overview
Improving Customer On-Boarding Leverage Financial Insights
Leveraging Financial Cohorts Online to Power Deposit Growth
Reaching the Right Audience Online with Wealth-Based Targeting
Social Networking Behaviors for High Income Households
High Income Opinion Leaders High income online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services. The post Social Networking...
Social Networking Behaviors for Affluent Households
Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...
Millennials - 5 Things OTT Providers Should Know
Omni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
Omni-Channel Advertising: Channels for Financial Services
TV Advertising: Still the Most Popular When it comes to digital advertising, what is the right mix of channels to best reach target customers and prospects? For many consumers, the answer is...
Deliver an Omni-Channel Experience with Financial Insights
Digital Targeting Segments from Equifax
Data-driven Marketing from Equifax
Digital Segments Targeting Millennials
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Retail Propensity Digital Targeting Segments
Digital Targeting Segments - Communications