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Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Data-driven Marketing for Financial Services
Data-driven Marketing for Communications & Digital Media
Baby Boomers: Rising Assets and Steady Portfolio Allocation
Baby Boomers: Rising Assets and Steady Portfolio Allocation With estimated assets over 24% higher than the average U.S. household, Baby Boomers tend to allocate their wealth slightly more toward...
Leveraging Financial Cohorts Online to Power Deposit Growth
Time to Brush Up - Digital Marketing is Changing Fast!
Fresh consumer data sources and analytics are emerging that can skyrocket your results and ROI. Think you know digital advertising? Think again. The recent availability of fresh data sources around
Understand Your Web Visitors with AudienceIntel
AudienceIntelTM is a web analytics tool that delivers insights about your own website, digital ads, email campaigns and mobile presence. Set up a Free Trial! Implement our 30-day Free Trial (https:/
Digital Marketing Best Practices
Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager
Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions...
Data-driven Marketing from Equifax
Digital Capabilities Overview
Digital Targeting Segments - Poster
Baby Boomers – Which Cities Attract Boomers?
Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...
Best Practices in Segmentation
Baby Boomers – Where are They?
Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...
Addressable TV Advertising
Digital Targeting Segments
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Cities with Huge Growth in Millennial Households