Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?
In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. ...
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Leveraging Financial Cohorts Online to Power Deposit Growth
Digital Marketing Best Practices
Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager
Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions...
Data-driven Marketing from Equifax
Digital Capabilities Overview
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Baby Boomers – Which Cities Attract Boomers?
Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...
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Baby Boomers – Where are They?
Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...
Addressable TV Advertising
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Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Cities with Huge Growth in Millennial Households
Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...
Retail Propensity Digital Targeting Segments
Identifying the Emerging Affluent to Start Lifelong Relationships
Where Do Henrys Live?
This month, we wrap up our series on Henrys (High earners, not rich yet) by learning about where they live. The post Where Do Henrys Live? appeared first on Equifax Data-driven Marketing.
Digital Targeting Segments - Retail Banking
Young and On the Road to Wealth