Firm Drives Omni-Channel Marketing - Case Study

Equifax provides data-driven marketing solutions, helping firms reap unexpected benefits. When a leading brokerage firm rolled out their new omni-channel marketing strategy, it proved to be an opportunity for the organization to leverage data to not only build awareness, but to drive new business.

You’ll learn:

  • How the firm applied metrics to better understand their segment data
  • How greater segmentation helped enhance budget efficiency
  • How addressable television campaigns complemented existing omni-channel marketing efforts
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Cost per Profitable Acquisition is the Metric to Measure
Cost per Profitable Acquisition is the Metric to Measure

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The Cookie Crumbles - The Need for People-based Measurement
The Cookie Crumbles - The Need for People-based Measurement

Digital Targeting Segments

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