Getting to Know Holiday Shopper Segments

October 14, 2016 Data-driven Marketing

With the holiday shopping season just around the corner, let’s get to know a few of our retail digital targeting segments – Jewelry Buyers, Luxury Shoppers, and Mass Market/Discount Shoppers.

Online advertisers can use these segments to hone the audiences for their holiday campaigns.

Did You Know: Getting to Know Holiday Shopper Segments

Source: Digital Targeting Segments

Spending Spotlight

What percent of U.S. households are likely to spend more than $100,000 on discretionary purchases each year? 7%!

Want to know more about how annual U.S. spending breaks out for the rest of the population? Check out our holiday shopping infographic.
 

Want to learn more?
Contact your account representative or click here.

The post Getting to Know Holiday Shopper Segments appeared first on Equifax Data-driven Marketing.

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