This month we decided to take a look at the impact of asset tier on a household’s investment tendencies. In the chart below, we look at the household distribution for a few of our digital targeting segments compared to the U.S. population:
Source: IXI Services Digital Targeting Segments
Spotlight on Investment Tendency Segments
What percent of U.S. households fall into each digital targeting segment?
- Advice-Oriented Investors: 30.99%
- Self-Directed Investors: 24.43%
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