Discretionary Spending by Age Tier

Data-driven Marketing

 

A few years back, we took a look at the distribution of discretionary spending across age tiers. Has spending by age changed? Let’s take a look.

The x-axis shows the number of U.S. households in each age tier. The size of the bubbles and the y-axis represent the estimated total discretionary spending of each age tier.

Did You Know: Discretionary Spending by Age Tier (revisited)

Baby Boomers remain the nation’s biggest spenders overall, but comparing discretionary spending in 2017 to 2012 shows that Age Tier 55-59 beat out Age Tier 50-54 as the group with the highest spending. Meanwhile, the 75+ Age Tier had the largest percent growth in total spending – almost 25% – adding about $80 billion in spending to the economy.

Contact us to evaluate how the discretionary spending of your target segments compare.

Source: DS$TM June 2017.  Discretionary spending represents what a household likely spends on discretionary items after accounting for the fixed expenses of life (e.g., rent, utilities, public transportation, personal insurance, etc.).

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