Discretionary Spending Power of Millennials

Data-driven Marketing

Millions of millennials are becoming entrenched in the U.S. workforce and the purchasing power of these young households is on the rise. The map below shows estimated average annual discretionary spending per millennial household (age 18 to 31) by CBSA market:

Discretionary Spending Power of Millennials

Source: DS$ (June 2012)


Millennial Household Discretionary Spending Ranking

Out of the top millennial markets, which markets have the highest estimated average annual discretionary spending per millennial household?

  • Washington-Arlington-Alexandria, DC-VA-MD-WV ($59,757)
  • San Francisco-Oakland-Fremont, CA ($57,227)
  • New York-Northern New Jersey-Long Island, NY-NJ-PA ($54,546)
  • Boston-Cambridge-Quincy, MA-NH ($53,290)
  • San Jose-Sunnyvale-Santa Clara, CA ($50,139)


Market Rankings

Top Markets: Estimated Number of Millennial Households
Top Markets: Estimated Number of Millennial Households

Top Markets: Estimated Concentration of Millennial Households
Top Markets: Estimated Concentration of Millennial Households

Top Markets: Estimated Average Discretionary Spending Per Millennial Household
Top Markets: Estimated Average Discretionary Spending Per Millennial Household

Note: The tables above represent rankings within the top 100 millennial markets.


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The post Discretionary Spending Power of Millennials appeared first on Equifax Data-driven Marketing.

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