Estimated Discretionary Spending by Age Tier

Data-driven Marketing

This month we decided to take a look at the distribution of spending across different age tiers. The size of the bubbles in the chart below and the y-axis represent the estimated discretionary spending of each age tier and the x-axis measures the number of U.S. households in each age tier:

Estimated Discretionary Spending by Age Tier

Source: DS$ (June 2012)

Estimated Household-Level Spending Leaders
Now that we know which age tiers have the highest total estimated discretionary spending dollars, let’s look at the three tiers with the highest estimated discretionary spending per household:

  • Age 45-49 ($50,337)
  • Age 40-44 ($50,266)
  • Age 50-54 ($49,771)


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The post Estimated Discretionary Spending by Age Tier appeared first on Equifax Data-driven Marketing.

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