Generational Spending: Percent of Income Spent on Discretionary Expenses

Data-driven Marketing

This month we decided to take a look at estimated discretionary spending to income ratios by generation. We have classified discretionary expenses as spending beyond basic necessities (housing, utilities, public transportation, personal insurance and pensions).

Open-Market-DYK-Nov-2013-Graphic-v6-for-Web

Source: Income360® and DS$™


Focus on Millennial Generation: U.S. Regions with Highest Estimated Average Income Per Household

  1. Los Alamos, NM ($107,398)
  2. Jackson, WY-ID ($106,006)
  3. San Jose-Sunnyvale-Santa Clara, CA ($97,615)
  4. San Francisco-Oakland-Fremont, CA ($92,195)
  5. Silverthorne, CO ($90,535)


Want to learn more?

Contact your account representative or click here.

The post Generational Spending: Percent of Income Spent on Discretionary Expenses appeared first on Equifax Data-driven Marketing.

Previous Article
Change in Portfolio Allocation for Mass Affluent and Affluent Households
Change in Portfolio Allocation for Mass Affluent and Affluent Households

Asset allocation has changed substantially for both Mass Affluent and Affluent households over the last 6 y...

Next Article
Online Targeting for Auto:  Where Do These Consumers Live?
Online Targeting for Auto: Where Do These Consumers Live?

IXI Services offers auto-specific digital targeting segments to help auto manufacturers, auto lenders, deal...

×

Sign Up for Monthly Insights!

First Name
Last Name
Company
Industry
Thank you for signing up for insights!
Error - something went wrong!