Generational View of Assets in U.S. Cities

Data-driven Marketing

American households are likely to see varying growth patterns in their invested assets depending on where they live. The map below shows the estimated average total assets per household in U.S. cities by generation.

Generational View of Assets in U.S. Cities

Source: WealthComplete® June 2013


Cities with Big Differences in Assets between Millennials and the G.I. Generation

These areas have some of the biggest variations in estimated average total assets per household between Millennials and G.l.s:

  • San Jose-Sunnyvale-Santa Clara, CA: Millennials ($257K) – G.I. ($1.3M)
  • Naples-Marco Island, FL: Millennials ($180K) – G.I. ($1.1M)
  • Santa Barbara-Santa Maria-Goleta, CA: Millennials ($183K) – G.I. ($1.1M)
  • Hilton Head Island-Beaufort, SC: Millennials ($82K) – G.I. ($896K)


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The post Generational View of Assets in U.S. Cities appeared first on Equifax Data-driven Marketing.

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