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Generational Wealth – Percentage of Households by Wealth Tier

Data-driven Marketing

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Do older generations generally have wealthier households? Based on our measurement of average household assets, each progressive generation has a larger percentage of households in higher wealth tiers.

Did You Know: Generational Wealth – Percentage of Households by Wealth Tier

Source: WealthComplete^®

Investments vs. Deposits by Generation

Consistent with our analysis in prior years, older generations tend to have a higher percentage of their assets in investments than do younger generations.

Millennials: 69% Investments, 31% Deposits
Gen X: 73% Investments, 27% Deposits
Baby Boomers: 76% Investments, 24% Deposits
Silent and GI: 77% Investments, 23% Deposits

Source: WealthComplete^®

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The post Generational Wealth – Percentage of Households by Wealth Tier appeared first on Equifax Data-driven Marketing.

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