Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent the largest portion of the nation’s household population (37.5%) and a considerable amount of the nation’s spending power.
This month, we decided to take a look at average annual estimated discretionary spending capacity for Baby Boomer households by CBSA (Core Based Statistical Area) market:
Source: Discretionary Spending Dollars™
Highest Spending Baby Boomer Markets
Which CBSA markets have Baby Boomer households with the highest estimated average annual discretionary spending capacity?
- San Jose/Sunnyvale/Santa Clara, CA: $221K
- Jackson, WY/ID: $181K
- Washington/Arlington/Alexandria, DC/VA/MD/WV: $169K
- San Francisco/Oakland/Fremont, CA: $166K
- Los Alamos, NM: $163K
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