High Spending Baby Boomers – Where Do They Live?

Data-driven Marketing

Despite the recent focus on Millennials, Baby Boomer households (born between 1946 and 1964) represent the largest portion of the nation’s household population (37.5%) and a considerable amount of the nation’s spending power.

This month, we decided to take a look at average annual estimated discretionary spending capacity for Baby Boomer households by CBSA (Core Based Statistical Area) market:

High Spending Baby Boomers – Where Do They Live?

Source: Discretionary Spending Dollars™

Highest Spending Baby Boomer Markets

Which CBSA markets have Baby Boomer households with the highest estimated average annual discretionary spending capacity?

  1. San Jose/Sunnyvale/Santa Clara, CA: $221K
  2. Jackson, WY/ID: $181K
  3. Washington/Arlington/Alexandria, DC/VA/MD/WV: $169K
  4. San Francisco/Oakland/Fremont, CA: $166K
  5. Los Alamos, NM: $163K

 

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The post High Spending Baby Boomers – Where Do They Live? appeared first on Equifax Data-driven Marketing.

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