Curious about how wealth (estimated investable assets), age, and urbanicity impact how U.S. households choose to access the Internet? So were we!
Using our Financial Cohorts framework, we decided to take a look at the device each group is most likely to use when going online:
Source: Financial Cohorts and data provided by GfK Mediamark Research & Intelligence, LLC
Multi-Device Users
Which Financial Cohorts groups are most likely to have access to and use four different types of devices (tablet, cellphone, desktop computer, and laptop computer) to go online?
- Group F (Mass Affluent, Major Metro, Working Years)
- Group I (Affluent, Major Metro, Younger)
- Group J (Affluent, Major Metro, Working Years)
- Group K (Affluent, Major Metro, Pre-Retirement)
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