With the holiday shopping season well underway, let’s take a look at which department and specialty stores retiree households (65+) are more likely to frequent than the rest of the nation, broken down by income tier:
Sources: Economic Cohorts and data provided by Gfk Mediamark Research & Intelligence, LLC
Values displayed are indices that indicate how much more likely the group is to shop at a specific store than the national average (100).
Where Do They Shop Online?
The website that the largest percentage of households has ordered from is the same for all four tiers – Amazon.com!
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