Shopping Habits of Retirees

Data-driven Marketing

With the holiday shopping season well underway, let’s take a look at which department and specialty stores retiree households (65+) are more likely to frequent than the rest of the nation, broken down by income tier:

DYN-November-Retail-Graphic_v2

Sources: Economic Cohorts and data provided by Gfk Mediamark Research & Intelligence, LLC

Values displayed are indices that indicate how much more likely the group is to shop at a specific store than the national average (100).


Where Do They Shop Online?

The website that the largest percentage of households has ordered from is the same for all four tiers – Amazon.com!


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The post Shopping Habits of Retirees appeared first on Equifax Data-driven Marketing.

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