Social Media Habits by Income Tier

Data-driven Marketing

As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of income tier on a household’s social media habits. The four tiers below have been divided based on estimated annual household income from both wages and investments.

Social Media Habits by Income Tier

Source: Economic Cohorts® and data provided by Gfk MRI

Social Media Usage

What percent of households in each income tier are social media users?

  • Low: 51.9%
  • Moderate: 64.7%
  • High: 75.8%
  • Elite: 78.8%

 

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The post Social Media Habits by Income Tier appeared first on Equifax Data-driven Marketing.

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