Social Media Habits by Wealth Tier

Data-driven Marketing

As companies explore social media marketing options to help extend the reach of their brands, we wanted to investigate the impact of wealth tier on a household’s social media habits. The three tiers below have been divided based on estimated household total assets.

Social Media Habits by Wealth Tier

Source: Financial Cohorts® and data provided by Gfk MRI

Social Media Usage

What percent of households in each wealth tier are social media users?

  • Mass Market: 63.5%
  • Mass Affluent: 66.9%
  • Affluent: 62.5%

 

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The post Social Media Habits by Wealth Tier appeared first on Equifax Data-driven Marketing.

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