States with Deposit Balances on the Rise

Data-driven Marketing

Deposit accounts represent an important cornerstone in many banks’ relationships with their customers.
This month we wanted to take a look at the states with the highest estimated average deposit balances per household (left) and states with the greatest increases in deposit balances over the past three years (right). The states listed on the right are ones that banks should be paying extra attention to today as their household deposit balances are on an upward trajectory.

States with Deposit Balances on the Rise

Source: MarketMix™

County Spotlight

For each top-5 state for deposit growth over the last three years, which county within each state has the highest estimated average household deposit balances?

  • Gallatin County, MT ($88,880)
  • Douglas County, NE ($113,145)
  • Lafayette Parish, LA ($80,993)
  • Somerset County, NJ ($198,068)
  • Hennepin County, MN ($ 136,875)

 

Want to learn more?
Contact your account representative or click here.

The post States with Deposit Balances on the Rise appeared first on Equifax Data-driven Marketing.

Previous Article
Big Spenders on Travel
Big Spenders on Travel

With the summer vacation season on the horizon, we wanted to look at the Economic Cohorts clusters that are...

Next Article
Regions with Growing and Shrinking Household Incomes
Regions with Growing and Shrinking Household Incomes

As the economy and job markets have continued to recover following the Great Recession, we’ve seen incomes ...

×

Sign Up for Monthly Insights!

First Name
Last Name
Company
Industry
Thank you for signing up for insights!
Error - something went wrong!