Equifax Insights

Articles from the Equifax Insights Blog related to Data-driven Marketing

  • Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager

    Equifax Forms Strategic Alliance with Adobe to Make Digital Targeting Segments Available Within Adobe Audience Manager

    Advertisers Can Now Define Target Audiences Through Estimated Financial Behaviors and Purchase Propensities McLean, VA – August 31, 2016 – Equifax Inc. (NYSE:EFX), a global information solutions...

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  • OTT Flaunts a Whopping 98% Ad Engagement

    OTT Flaunts a Whopping 98% Ad Engagement

    Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view the TV shows and movies they want, at the time they want, it’s no surprise that...

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  • Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

    Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior

    For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing 24 percent of...

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  • Finding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think

    Finding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think

    Who are your best customers, and how do you keep them engaged? Communications and digital media marketers struggle with this constantly. Consumers are breaking away from traditional media...

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  • When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool

    When It Comes to Identifying Affluence, Third-party Data Remains A Vital Tool

    Marketing to affluent audiences relies heavily on reaching audiences that have the spending capacity to afford a brand or service. This includes both a brand’s existing customers, as well as...

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  • Transform Restaurant Marketing by Leveraging Transactional Data

    Transform Restaurant Marketing by Leveraging Transactional Data

    Too few restaurants leverage their vast wealth of transactional point of sale (POS) data to better understand their customers beyond their dining experience. Even fewer use it to understand their...

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  • A New Generation’s Behaviors Will Change Affluent Marketing

    A New Generation’s Behaviors Will Change Affluent Marketing

    Industries like insurance are struggling to capture the attention of younger generations because fewer of these consumers are conforming to the “normal” behaviors these marketers have come to...

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  • Omni-Channel Marketing Without The Fear Factor

    Omni-Channel Marketing Without The Fear Factor

    Omni-channel marketing is growing in prevalence among marketers, to the point where it comes up in my client meetings all the time. A few years ago, I’d estimate that less than 20% of marketers I...

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  • What To Ask About Your Marketing Strategy Before You Ask About Millennials

    What To Ask About Your Marketing Strategy Before You Ask About Millennials

    Millennials have been a marketing obsession for several years now as the generation develops into a larger percentage of the work force and begins to earn and spend more. Yet, a new storyline has...

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  • Insights on US International Travelers

    Insights on US International Travelers

    White Paper Discusses Forecasts, Consumer Profiles, Spending Patterns and Key Segments IXI Services has teamed up with EyeforTravel, a UK-based travel consultancy, to produce an in-depth look at...

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  • Are Affluent Millennials Worth The Marketing Dollars Right Now?

    Are Affluent Millennials Worth The Marketing Dollars Right Now?

    Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax Early last year, Millennials became the largest generation in the U.S. labor force. As this generation starts...

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  • Implementing A Champion/Challenger Trial Now

    Implementing A Champion/Challenger Trial Now

    A Key to Agile Marketing is Refreshing Your Tool Box Lena Bourgeois, VP of the consumer markets group, IXI Services, a division of Equifax If you’re in the marketing industry, you may feel that...

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  • Retail Best Practices: Implement Syndicated Segmentation Frameworks

    Retail Best Practices: Implement Syndicated Segmentation Frameworks

    Retail marketers recently convened for a webinar about “Reaching for Retail...

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  • Audience Segmentation: Time To Hit The Reset Button

    Audience Segmentation: Time To Hit The Reset Button

    January is a unique time in marketers’ calendars, beginning with the recovery from a hectic fourth quarter and usually ending with the rollout of a yearlong plan. It’s the perfect time to review...

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  • Expanding the Pie By Exploring New Qualifiers In Affluent Auto Marketing

    Expanding the Pie By Exploring New Qualifiers In Affluent Auto Marketing

    If you ask auto marketers who they’d like their ads to reach, they’ll likely say consumers who are in the market and ready to purchase. Each marketer may have different financial thresholds for...

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  • Helping to Overcome Audience Fatigue in Affluent Travel Marketing

    Helping to Overcome Audience Fatigue in Affluent Travel Marketing

    One of the biggest challenges travel marketers face is that the typical affluent audience pool is fairly finite. Much of marketers’ efforts go toward addressing consumers who have traveled in the...

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  • 3 Steps For Unlocking Hidden Value In Your CRM Data

    3 Steps For Unlocking Hidden Value In Your CRM Data

    Today’s advertising climate is very focused on “big data,” but sophisticated advertisers have been making use of consumer data for decades. Many are sitting on top of reams of demographic and...

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  • The Art of Customer Engagement Using Customer Lifetime Value

    The Art of Customer Engagement Using Customer Lifetime Value

    Communication Service Provider marketers recently convened for a webinar about “The Art of Engagement Using the Science of Numbers.” Communications marketers can better leverage their wealth of...

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  • Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

    Multi-Channel Marketing Is Stuck Valuing Quantity Over Quality

    The devices that consumers use to interact with media and brands continue to proliferate, which is leading many marketers to rush into new channels with the potential to reach or better understand...

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  • Understand Your Web Visitors Better…

    Understand Your Web Visitors Better…

    Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web...

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