Aggregated FICO Scores for Auto Dealers

The FICO® Score is a widely used and accepted risk score in the lending industry. For automotive dealers, it is critical to gain a more complete and accurate understanding of the consumer’s financial situation. Equifax’s segmentation strategies help dealers in their efforts to market to the right prospects with the right message.

You’ll learn:

  • How applying Aggregated FICO® Scores can refine your prospecting strategies
  • How Equifax can improve your prospecting to consumers with a non-FCRA score
  • How your sales team can get prospects through the door and driving off the lot faster
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Make Conversion Rates Soar - Dealer Marketing Magazine article
Make Conversion Rates Soar - Dealer Marketing Magazine article

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Expanding the Pie By Exploring New Qualifiers In Affluent Auto Marketing
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If you ask auto marketers who they’d like their ads to reach, they’ll likely say consumers who are in the m...