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Data-driven Marketing from Equifax
Deliver an Omni-Channel Experience with Financial Insights
Digital Targeting Segments - Poster
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Auto Marketer’s Checklist
Leading Auto Captive Lender Leverages Equifax Solutions
Marketing Solutions for Auto
Propensity Indicators for Dealerships - DMM 10.2016
Understand Your Web Visitors Better…
Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web...
Best Practices in Segmentation
Digital Marketing Best Practices
Understand Your Web Visitors with AudienceIntel
AudienceIntelTM is a web analytics tool that delivers insights about your own website, digital ads, email campaigns and mobile presence. Set up a Free Trial! Implement our 30-day Free Trial (https:/
How to Better Optimize your CRM and find High Potential Auto Shoppers
Segmentation using Economic Cohorts
Make Conversion Rates Soar - Dealer Marketing Magazine article
Aggregated FICO Scores for Auto Dealers
Expanding the Pie By Exploring New Qualifiers In Affluent Auto Marketing
If you ask auto marketers who they’d like their ads to reach, they’ll likely say consumers who are in the market and ready to purchase. Each marketer may have different financial thresholds for...
Household Decisions for Auto Dealers