Automotive marketers utilize Customer Relationship Management (CRM) databases to gain valuable consumer insights. Unfortunately, those insights rarely uncover the subset of shoppers with the financial capacity to purchase or lease a vehicle. Equifax solutions can help you optimize your CRM to identify high-potential consumers.
- How Equifax augments existing shopper records with consumer financial capacity measures
- How auto marketers can leverage shopper profiles to enhance omni-channel marketing models
- How to develop predictive models based on optimal shopper profiles