Resources for Travel, Leisure, Entertainment & Hospitality Marketers

Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.

  • High and Low Spenders Across the Nation

    High and Low Spenders Across the Nation

    Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...

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  • Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

    Marketing Solutions for Travel, Leisure, Entertainment, Hospitality

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  • The State of Data 2017 - DMA-IAB-Winterberry Group

    The State of Data 2017 - DMA-IAB-Winterberry Group

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  • 2016 US Outbound Travel White Paper

    2016 US Outbound Travel White Paper

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  • Digital Marketing Best Practices

    Digital Marketing Best Practices

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  • Read our Hospitality Use Case

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  • Digital Capabilities Overview

    Digital Capabilities Overview

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  • Digital Targeting Segments

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  • Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts

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  • Economic Cohorts - Cluster Details

    Economic Cohorts - Cluster Details

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  • Omni-Channel Advertising: Comparing the Channels

    Omni-Channel Advertising: Comparing the Channels

    Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...

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  • Digital Targeting Segments from Equifax

    Digital Targeting Segments from Equifax

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  • Check out a Cruise Use Case

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  • Digital Segments Targeting Millennials

    Digital Segments Targeting Millennials

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  • Economic Cohorts brochure

    Economic Cohorts brochure

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  • Baby Boomer Wallets are Booming

    Baby Boomer Wallets are Booming

    Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

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  • Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances

    Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances

    How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their high mortgage balances keep their total outstanding credit balance higher than the...

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

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  • Understanding the Millennial Wallet

    Understanding the Millennial Wallet

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...

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  • Cities with Huge Growth in Millennial Households

    Cities with Huge Growth in Millennial Households

    Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...

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  • US International Travel – Influencers & Advocates

    US International Travel – Influencers & Advocates

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • US International Travel – Consuming on Credit Segment

    US International Travel – Consuming on Credit Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • US International Travel – City Slickers Segment

    US International Travel – City Slickers Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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