Resources for Travel, Leisure, Entertainment & Hospitality Marketers

Equifax can help travel marketers acquire new customers, improve campaign productivity and create more tailored messages. Better identify customers / prospects likely to complement your company’s brands, products, and services.

  • Digital Segments Targeting Millennials

    Digital Segments Targeting Millennials

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  • Economic Cohorts brochure

    Economic Cohorts brochure

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  • Baby Boomer Wallets are Booming

    Baby Boomer Wallets are Booming

    Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...

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  • Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances

    Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances

    How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their high mortgage balances keep their total outstanding credit balance higher than the...

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  • Digital Targeting Segments - Poster

    Digital Targeting Segments - Poster

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  • Read our Hospitality Use Case

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

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  • Understanding the Millennial Wallet

    Understanding the Millennial Wallet

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...

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  • Cities with Huge Growth in Millennial Households

    Cities with Huge Growth in Millennial Households

    Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...

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  • US International Travel – Influencers & Advocates

    US International Travel – Influencers & Advocates

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • US International Travel – Consuming on Credit Segment

    US International Travel – Consuming on Credit Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • Check out a Cruise Use Case

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  • US International Travel – City Slickers Segment

    US International Travel – City Slickers Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • International Travel Habits – City Slickers vs. Consuming on Credit

    International Travel Habits – City Slickers vs. Consuming on Credit

    Both of these segments are comprised of millennials, but with their contrasting estimated income and spending patterns, their international travel choices and booking style vary widely. The post...

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  • US International Travel – Flush Families Segment

    US International Travel – Flush Families Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • Travel Marketer’s Checklist

    Travel Marketer’s Checklist

    Check out the Travel Marketer’s Checklist infographic to learn how Equifax can help you gain the insight you need to develop actionable strategies and tactics to help achieve your goals and better...

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  • US International Travel – Secure in Suburbia Segment

    US International Travel – Secure in Suburbia Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • US International Travel – Affluent Empty Nests Segment

    US International Travel – Affluent Empty Nests Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • Top Interests – Millennials vs. Baby Boomers

    Top Interests – Millennials vs. Baby Boomers

    If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests. The post Top Interests – Millennials vs. Baby Boomers appeared first...

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  • US International Travel – Golden Globetrotters Segment

    US International Travel – Golden Globetrotters Segment

    Recreational travel outside the US is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • Infographic on US Consumers – International Travel

    Infographic on US Consumers – International Travel

    Recreational travel outside the U.S. is fueled by many factors, starting with income. The better travel marketers can understand consumers, the better they can connect with their ideal, most...

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  • Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?

    Which Economic Cohorts Clusters are Most Connected to Brands via Social Media?

    In today’s omni-channel world, every brand wants to connect with their customers across multiple channels. Which Economic Cohorts clusters are the most connected with brands via social media...

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