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Metro Areas with Big Gains in Discretionary Spending
Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
Digital Capabilities Overview
Cost per Profitable Acquisition is the Metric to Measure
The Cookie Crumbles - The Need for People-based Measurement
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
The State of Data 2017 - DMA-IAB-Winterberry Group
2016 US Outbound Travel White Paper
Digital Marketing Best Practices
Segmentation using Economic Cohorts
Economic Cohorts - Cluster Details
Omni-Channel Advertising: Comparing the Channels
Groups that Say Yes to Digital Advertising How do age groups and income tiers compare when it comes to digital advertising on TV, mobile, radio and Internet? The post Omni-Channel Advertising:...
Digital Targeting Segments from Equifax
Digital Segments Targeting Millennials
Economic Cohorts brochure
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances
How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their high mortgage balances keep their total outstanding credit balance higher than the...
Data-driven Marketing from Equifax
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Cities with Huge Growth in Millennial Households