Meet Henry

May 16, 2016 Data-driven Marketing

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case.

Over the next few months, we’ll explore this interesting group of HENRYs – High Earners, Not Rich Yet. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M. Households in this group are also under 55 years old. Let’s get to know these Henrys (and Henriettas):

DYK: Meet Henry

Source: Financial Cohorts®

Spotlight on Financials

How much money does the average Henry likely hold in different financial accounts or investment options?

  • Deposits: $72K
  • Stock: $42K
  • Bonds: $4K
  • Mutual Funds: $79K
  • Other Assets: $17K

 

Want to learn more?
Contact your account representative or click here.

The post Meet Henry appeared first on Equifax Data-driven Marketing.

Previous Flipbook
Digital Marketing Best Practices
Digital Marketing Best Practices

Next Article
Spotlight on Frequent Travelers
Spotlight on Frequent Travelers

Just because someone likes to travel often, it doesn’t mean they enjoy the same types of travel destination...