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Banking & Lending Marketers

Equifax offers customer targeting, segmentation, and market tracking solutions and services for financial services firms to optimize marketing efforts, identify growth markets, and enhance practice and performance management.

  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

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  • Leveraging Financial Cohorts Online to Power Deposit Growth

    Leveraging Financial Cohorts Online to Power Deposit Growth

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  • Firm Drives Omni-Channel Marketing - Case Study

    Firm Drives Omni-Channel Marketing - Case Study

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  • Growing Revenue by Aligning Customers With the Right Service Level Case Study

    Growing Revenue by Aligning Customers With the Right Service Level Case Study

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  • Understanding the Millennial Wallet

    Understanding the Millennial Wallet

    As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...

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  • A Financial Marketers Guide to Mass Affluent Millennials

    A Financial Marketers Guide to Mass Affluent Millennials

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  • Best Practices in Segmentation

    Best Practices in Segmentation

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  • Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...

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  • Segmentation using Financial Cohorts

    Segmentation using Financial Cohorts

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  • South Carolina Federal Credit Union Enhances Targeted Marketing

    South Carolina Federal Credit Union Enhances Targeted Marketing

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  • Digital Targeting Segments - Poster

    Digital Targeting Segments - Poster

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  • Baby Boomers – Where are They?

    Baby Boomers – Where are They?

    Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...

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  • Digital Marketing Best Practices

    Digital Marketing Best Practices

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  • Meet HENRY – High Earners, Not Rich Yet

    Meet HENRY – High Earners, Not Rich Yet

    If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....

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  • Increase New Client Assets by Targeting the Right Audience Case Study

    Increase New Client Assets by Targeting the Right Audience Case Study

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  • Credit Union Marketer’s Checklist

    Credit Union Marketer’s Checklist

    Check out the Credit Union Marketer’s Checklist infographic to learn how Equifax can help you gain knowledge about your members, enhance your marketing, and cross some items off your list. The...

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  • Bank Marketer’s Checklist

    Bank Marketer’s Checklist

    The post Bank Marketer’s Checklist appeared first on Equifax Data-driven Marketing.

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  • Baby Boomers: Higher Assets Can Fund Their Future

    Baby Boomers: Higher Assets Can Fund Their Future

    The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the nation’s credit balance, they control over 46% of U.S. total invested assets. The post Baby...

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  • Reach High-Asset Golf Fans

    Reach High-Asset Golf Fans

    Golf fans have average assets per household of over $985,000! Learn more about how to reach and advertise to these high-asset households that enjoy watching and playing golf. The post Reach...

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  • Gen X – High Assets and More

    Gen X – High Assets and More

    If you are looking for households that are likely to have over $200,000 in average estimated assets, may be ready to spend now, or might need loans, then check out Generation X. The post Gen X –...

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