Get Ready for Golf

Data-driven Marketing

Spring is the air, which means plenty of people are thinking about golf. What do today’s golf fans look like and how can advertisers best reach these high-income households? Let’s take a look.

Did You Know: Get Ready for Golf

Source: Income360®, Income360®, Discretionary Spending Dollars™, Digital Targeting Segments, Financial Cohorts® and data provided by Gfk MRI

Professional Golf Fans – Who are They?

Professional Golf attracts huge audiences, both in-person fans and viewers from afar. If you advertise with a Professional Golf event, these are the clusters you are most likely to reach.

Professional Golf Events: Economic Cohorts cluster that is most likely to…

  • Attend an event: N67: Executive Spenders – Suburban Couples
  • Watch an event on TV: L63: Established Wealth – Suburban Retirees
  • Listen to an event on the radio: E26: Getting Ahead – Young City Families

Source: Digital Targeting Segments, Economic Cohorts® and data provided by Gfk MRI

Note: Our digital segments do not include any personally identifiable information. Segments are estimates of likely household characteristics built using anonymous, aggregated, neighborhood-level data.


Want to learn more?
Contact your account representative or click here.

The post Get Ready for Golf appeared first on Equifax Data-driven Marketing.


Previous Article
Cities with Huge Growth in Millennial Households
Cities with Huge Growth in Millennial Households

Discover the likely economic profile of three cities that have had large increases in Millennial households...

Next Article
The Gen X Surprise
The Gen X Surprise

Guess which generation has the highest estimated discretionary spending AND total income AND credit balance...