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Exploring Credit Card Holder Segments
Millions of consumers hold credit cards and many households hold more than one. However, some consumers are Transactors –they are likely to carry a credit card balance and likely to pay off that...
Webinar on Demand: Nebulous Digital Marketing Investment is Dead
A thoughtful, data-driven strategy helps optimize spend—and results It’s not surprising how much companies are expected to spend on digital marketing over the next five years—$119 billion—but what...
Social Networking Behaviors for Affluent Households
Affluent Online Influencers How do Affluent households share their opinions online? Their social networking behaviors can lend some insight on how you can better engage with them. The post...
Household Deposits: Which States Outshine the Rest?
Standout States for Deposits The average U.S. household allocates approximately 25% of their portfolio toward deposits, but households in some states sock away much more of their assets in the...
Data-driven Marketing Self-Assessment for Financial Services
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Dominate the Competition with Data-driven Insights
The Foundation of IXI Data
4 Steps in Customer Acquisition for Financial Services
Customer Experience Thrives on Data-driven Insights
Leading Bank Enhances Prescreen Efficiency for Card Acquisition Campaigns
Customer Acquisition: Reaching Profitable Younger Prospects with Precise Segmentation and Targeting
Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing 24 percent of...
Data & Analytics for Financial Services - 5 Questions
Segmentation using Financial Cohorts
Financial Cohorts - Cluster Details
Digital Marketing Best Practices
Improving Customer On-Boarding Leverage Financial Insights
South Carolina Federal Credit Union Enhances Targeted Marketing
Digital Capabilities Overview