The State of Data 2017 - DMA-IAB-Winterberry Group

January 31, 2018

Leveraging the results of an intensive industry data request and modeling effort, The State of Data:

  • Examines the use of audience data through the lens of budgetary expenditures directed to third‐party data assets, services, technologies and hybrid activation solutions that support downstream consumer and B2B touchpoints
  • Aims to help practitioners benchmark their own investments and performance

Check out this interesting research and contact Equifax for more information on our
Data-driven Marketing capabilities.

Previous Article
Baby Boomer Wallets are Booming
Baby Boomer Wallets are Booming

Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to kno...

Next Article
Exploring Credit Card Holder Segments
Exploring Credit Card Holder Segments

Millions of consumers hold credit cards and many households hold more than one. However, some consumers ar...