CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances

April 5, 2016
Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus, they were stuck in a product-based approach for their sales and marketing efforts, when they really wanted to focus on better meeting customer needs. Watch the video to learn how South Carolina Federal Credit Union worked with us to combine the organization’s internal analytics with IXI’s asset-based segmentation system to help identify key member segments. To learn more, visit http://www.ixiservices.com/
Previous Flipbook
Segmentation using Economic Cohorts
Segmentation using Economic Cohorts

Next Article
Meet HENRY – High Earners, Not Rich Yet
Meet HENRY – High Earners, Not Rich Yet

If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they ...