Communications Customer Segments: Where Do These Consumers Live?

September 9, 2016 Data-driven Marketing

Ever wonder how U.S. geographies differ in terms of households’ telecommunications habits? IXI Services’ audience segments reveal which geographies are top markets for certain consumer types.

Let’s take a look at the 5 ZIP Codes with the highest number of households for three of our telecommunications segments:

Did You Know? Communications Customer Segments: Where Do These Consumers Live?

Note: Our digital segments do not include any personally identifiable information. Segments are estimates of likely household characteristics built using anonymous, aggregated, neighborhood-level data.

Source: Digital Targeting Segments

Spotlight on Triple Play Customers

Let’s get to know triple play customers a little better:

  • Average Age: 55
  • Average Estimated Income per HH: $160K
  • Average Estimated Annual Discretionary Spending per HH: $76K

 

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The post Communications Customer Segments: Where Do These Consumers Live? appeared first on Equifax Data-driven Marketing.

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