Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region

December 7, 2016 Data-driven Marketing

When deciding on a credit card, many first consider the available perks. This month, we decided to look at the dominant credit card rewards preferences for each Financial Cohorts group:

Did You Know: Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region

Source: Financial Cohorts® and data provided by Gfk MRI

U.S. Credit Usage Stats

The average U.S. household has 3 credit cards and carries a $5,604 credit card balance.

What do the average credit card balances look like for the different wealth tiers?

  • Mass Market – $5,307
  • Mass Affluent – $6,007
  • Affluent – $6,455

Source: Financial Cohorts®

 

Want to learn more?
Contact your account representative or click here.

The post Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region appeared first on Equifax Data-driven Marketing.

Previous Article
Generational Wealth – Percentage of Households by Wealth Tier
Generational Wealth – Percentage of Households by Wealth Tier

Do older generations generally have wealthier households? Based on our measurement of average household as...

Next PDF
Segmentation Solutions for Retailers
Segmentation Solutions for Retailers