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Customer Acquisition - 5 Questions to Ask
Household Decisions for Auto Dealers
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Three Keys to Keeping Your Financial Services Organization Ahead of Changing Customer Behavior
For financial services organizations, competition from nontraditional market players is eating into revenue. According to PricewaterhouseCoopers, financial institutions face losing 24 percent of...
Finding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think
Who are your best customers, and how do you keep them engaged? Communications and digital media marketers struggle with this constantly. Consumers are breaking away from traditional media...
Which States have the Highest Total Income?
Which States Have the Highest Total Income? The average total income for all U.S. households is over $95,000, but there are some states that have household-level total income well above the...
Data-driven Marketing for Financial Services
Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances
How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their high mortgage balances keep their total outstanding credit balance higher than the...
Leveraging Financial Cohorts Online to Power Deposit Growth
Data-driven Marketing from Equifax
Baby Boomers – Which Cities Attract Boomers?
Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...
Best Practices in Segmentation
Baby Boomers – Where are They?
Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Deliver an Omni-Channel Experience with Financial Insights
Segmentation using Economic Cohorts
CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus
Meet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet Henry appeared first on Equifax Data-driven Marketing.
Baby Boomers: Higher Assets Can Fund Their Future