Credit Card Rewards Preferences – By Wealth Tier, Age, and Metro Region
When deciding on a credit card, many first consider the available perks. This month, we decided to look at ...
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Which States have the Highest Total Income?
Which States Have the Highest Total Income? The average total income for all U.S. households is over $95,000, but there are some states that have household-level total income well above the...
Data-driven Marketing for Financial Services
Baby Boomers: Diminishing Outstanding Credit, but Still High Mortgage Balances
How do Baby Boomers Borrow? Boomers have reduced their outstanding credit in the last five years, but their high mortgage balances keep their total outstanding credit balance higher than the...
Leveraging Financial Cohorts Online to Power Deposit Growth
Data-driven Marketing from Equifax
Baby Boomers – Which Cities Attract Boomers?
Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...
Best Practices in Segmentation
Digital Marketing Best Practices
Baby Boomers – Where are They?
Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Deliver an Omni-Channel Experience with Financial Insights
Segmentation using Economic Cohorts
CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus
Meet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet Henry appeared first on Equifax Data-driven Marketing.
Baby Boomers: Higher Assets Can Fund Their Future
The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the nation’s credit balance, they control over 46% of U.S. total invested assets. The post Baby...
Gen X – High Assets and More
If you are looking for households that are likely to have over $200,000 in average estimated assets, may be ready to spend now, or might need loans, then check out Generation X. The post Gen X –...
Reach High-Asset Golf Fans
Golf fans have average assets per household of over $985,000! Learn more about how to reach and advertise to these high-asset households that enjoy watching and playing golf. The post Reach...
Identifying the Emerging Affluent to Start Lifelong Relationships
Digital Targeting Segments - Poster