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Data-driven Marketing from Equifax
Understanding the Millennial Wallet
As more Millennials (born 1981-2000) enter the workforce, many are moving to urban areas and seeking higher salaries. Equifax data shows the top 10 metro areas with huge influxes of Millennial...
Meet HENRY – High Earners, Not Rich Yet
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....
If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. The post Meet Henry appeared first on Equifax Data-driven Marketing.
Best Practices in Segmentation
Baby Boomers: Higher Assets Can Fund Their Future
The rising stock market has stacked the cards in their favor: even though Boomers hold about 40% of the nation’s credit balance, they control over 46% of U.S. total invested assets. The post Baby...
Segmentation using Economic Cohorts
Digital Marketing Best Practices
Gen X – High Assets and More
If you are looking for households that are likely to have over $200,000 in average estimated assets, may be ready to spend now, or might need loans, then check out Generation X. The post Gen X –...
Reach High-Asset Golf Fans
Golf fans have average assets per household of over $985,000! Learn more about how to reach and advertise to these high-asset households that enjoy watching and playing golf. The post Reach...
Digital Targeting Segments - Poster
Identifying the Emerging Affluent to Start Lifelong Relationships
CASE STUDY: Credit Union Enhances Targeted Marketing and Grows Balances
Before working with Equifax’s IXI Services division, South Carolina Federal Credit Union had relied on various segmentation schemas to identify key members, but had not achieved desired results. Plus
Deliver an Omni-Channel Experience with Financial Insights
Segmentation using Financial Cohorts
2016 US Outbound Travel White Paper
South Carolina Federal Credit Union Enhances Targeted Marketing
Equifax Ignite - Ignite Direct
Cities with Huge Growth in Millennial Households
Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...
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