OTT Flaunts a Whopping 98% Ad Engagement
Advertising via OTT Platforms can be More Effective than Traditional TV Advertising When consumers can view...
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Upward Mobility Income Range Digital Targeting Segments
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Life is getting more expensive. Plus, population shifts across the U.S. are bringing new cash to many markets. Which regions have the highest estimated median discretionary spending per...
Data-driven Marketing Self-Assessment for Communications
Data-driven Marketing for Communications & Digital Media
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
The Data-Centric Org 2018 - DMA-IAB-Winterberry Group
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Cost per Profitable Acquisition is the Metric to Measure
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The State of Data 2017 - DMA-IAB-Winterberry Group
3 Reasons Marketers Must Prioritize Customer Experience
Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiring customers and building long-term, profitable...
Checklist for Communications Marketers
Discretionary Spending: Which States Have the Highest Spenders?
Where Are the Spenders? Which states have the highest household-level discretionary spending? Which states have seen the largest percent growth in spending in the past three years? The post...
Customer Acquisition - 5 Questions to Ask
High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
Improving Customer Experience for High-Value Relationships
Digital Marketing Best Practices
Marketing Checklist for Service Providers
Data and Analytics Leadership Strategies for Communications
Social Networking Behaviors for High Income Households