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High and Low Spenders Across the Nation
Does your state have high spenders or low spenders? Take a look at the table below to see which states have the highest concentration of households for the top tier of average estimated...
The State of Data 2017 - DMA-IAB-Winterberry Group
3 Reasons Marketers Must Prioritize Customer Experience
Most marketers in the communications industry have long recognized that creating a positive customer experience (CX) is critical for acquiring customers and building long-term, profitable...
Data-driven Marketing Self-Assessment for Communications
Baby Boomer Wallets are Booming
Baby Boomers represent about 37.5% of U.S. households and with their healthy wallets, you might want to know a bit more about their finances and where you can reach them. Check out this...
Checklist for Communications Marketers
Discretionary Spending: Which States Have the Highest Spenders?
Where Are the Spenders? Which states have the highest household-level discretionary spending? Which states have seen the largest percent growth in spending in the past three years? The post...
Customer Acquisition - 5 Questions to Ask
Improving Customer Experience for High-Value Relationships
Digital Marketing Best Practices
Marketing Checklist for Service Providers
Data and Analytics Leadership Strategies for Communications
Social Networking Behaviors for High Income Households
High Income Opinion Leaders High income online influencers can be beneficial in promoting your brand, plus help get the word out about new products and services. The post Social Networking...
Digital Capabilities Overview
Segmentation using Economic Cohorts
Economic Cohorts brochure
Economic Cohorts - Cluster Details
3 Signs the Wrong Analytics Strategy For Customer Acquisition May Be Causing a Disconnect
Most communications and digital media companies already follow some sort of segmentation strategy, taking their existing data sets and analyzing them to identify which customers provide high...
Acquire Customers with Above-average Lifetime Value
Millennials - 5 Things OTT Providers Should Know