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Solutions for Communications Marketers

Equifax can help clients take advantage of their customer data, enhanced with economic data, to create more comprehensive Customer Lifetime Value calculations and help augment their marketing program strategies. Learn more…

  • Finding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think

    Finding (and Keeping!) Your Best Customers: Three Reasons Why It’s Even Harder Than You Think

    Who are your best customers, and how do you keep them engaged? Communications and digital media marketers struggle with this constantly. Consumers are breaking away from traditional media...

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  • Data-driven Marketing Self-Assessment for Communications

    Data-driven Marketing Self-Assessment for Communications

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  • Data-driven Marketing for Communications & Digital Media

    Data-driven Marketing for Communications & Digital Media

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  • Data-driven Marketing from Equifax

    Data-driven Marketing from Equifax

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  • Marketing Solutions for Communications

    Marketing Solutions for Communications

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  • Communications - Too Little or Too Much Data?

    Communications - Too Little or Too Much Data?

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  • Digital Marketing Best Practices

    Digital Marketing Best Practices

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  • Check out the Equifax Communications Blog

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  • Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers – Which Cities Attract Boomers?

    Baby Boomers: Which Cities Attract Boomers? There are some areas where the concentration of Boomer households exceeds 58% of the population – significantly higher than the national average. If...

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  • Best Practices in Segmentation

    Best Practices in Segmentation

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  • Segmentation using Economic Cohorts

    Segmentation using Economic Cohorts

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  • Marketing Best Practices in Customer Lifetime Value for Communications Marketers56:54

    Marketing Best Practices in Customer Lifetime Value for Communications Marketers

    Better leverage your in-house customer data by enhancing their Customer Lifetime Value (CLV) modeling for use in customer engagement marketing activities. This webinar presents ways Equifax can help c

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  • Baby Boomers – Where are They?

    Baby Boomers – Where are They?

    Standout Markets for Baby Boomer Assets If you are looking to market to Boomers – and capture their approximately $320,000 in average assets per household – then check out these cities. The post...

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  • Meet HENRY – High Earners, Not Rich Yet

    Meet HENRY – High Earners, Not Rich Yet

    If you earn a high income, you’re bound to be rich, right? Well, that’s not always the case. Although they earn annual incomes of more than $100K, they have yet to amass investable assets of $1M....

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  • Digital Targeting Segments - Poster

    Digital Targeting Segments - Poster

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  • The Art of Customer Engagement Using Customer Lifetime Value

    The Art of Customer Engagement Using Customer Lifetime Value

    Communication Service Provider marketers recently convened for a webinar about “The Art of Engagement Using the Science of Numbers.” Communications marketers can better leverage their wealth of...

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  • Deliver an Omni-Channel Experience with Financial Insights

    Deliver an Omni-Channel Experience with Financial Insights

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  • Cities with Huge Growth in Millennial Households

    Cities with Huge Growth in Millennial Households

    Discover the likely economic profile of three cities that have had large increases in Millennial households in the last 5 years, plus find out which cities have had the biggest increase in the...

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  • Understand Your Web Visitors Better…

    Understand Your Web Visitors Better…

    Do you ever wonder how you can learn more about the people who visit your website and click on your digital ads and campaigns? You may be seeing the click-through data in your current web...

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  • Top Interests – Millennials vs. Baby Boomers

    Top Interests – Millennials vs. Baby Boomers

    If you are planning promotions for your top Millennial and Baby Boomer customers, then keep in mind their preferred interests. The post Top Interests – Millennials vs. Baby Boomers appeared first...

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  • Communications Customer Segments: Where Do These Consumers Live?

    Communications Customer Segments: Where Do These Consumers Live?

    Ever wonder how U.S. geographies differ in terms of households’ telco habits? IXI Services’ audience segments reveal which geographies are top markets for certain consumer types. The post...

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